So, Why Shouldn’t YOU GET It?
Or care if you haven’t been able to get your hands on it. If you have found my blog that discusses the over-saturation of the beauty market and rampant, unnecessary consumerism, you must be a person who likes makeup. Why was the Sweet Peach palette so coveted? It wasn’t, really. And that’s where Too Faced was smart with their bottom line in mind but crappy when it comes to customer service and satisfaction.
Too Faced is just one company in a long series that has released “teaser” images of upcoming products to create buzz and a “need” for a palette. It’s no different than a teaser movie trailer before the formal trailer. It’s marketing–anything to help their profit. People adored the thought of a peach palette.
They speculated for weeks on what it could look like and began drooling of these imaginary shades of complex peach. An entire palette of warm, peachy tones, people thought. So many variants of tone and depth and PEACH. After that it came as a significant shock and disappointment to many when the official photos of the palette were released, and behold and lo, there were two peach shades.
Two. In an eighteen-pan palette. How is this the peach palette we’ve all been drooling over? Many people, myself included, made a decision to spread the palette. For me personally, the thought of a whole peach palette was appealing to me absolutely. I didn’t don’t need another eyeshadow palette, but the idea I created in my own head of what this palette could be seemed genuinely unique. In such an oversaturated market, a unique product could be worth picking right up.
When I saw the state images, however, it was like some other natural palette just. There have been two peach colors. That was it. Not completely surprising when you think of profitable palettes, but unsatisfactory nonetheless. Faced Too, however, made a crucial marketing decision–create hysteria by having a limited level of palettes. This is my own personal opinion purely, but I don’t think Too Faced had any intentions of having the Sweet Peach palette really be limited model.
If so, it wouldn’t be in the larger size that their most popular product–the Chocolate Bar–is in. I think it was always intended to be a permanent item, but they wished to have the hottest, most sought-after product of the growing season. So they didn’t produce very many of these. When the palette launched, the bloggers went to purchase it, as well as the few people who needed it despite its lack of peachiness honestly.
- Wash Lavender sprig
- Mix it with whole milk
- Gradually Increase Exposure
- A Teaspoon
- If you don’t live for something, you’ll die for nothing
- 3/16″ (PDP 25-100 sq. in.)
And then all hell broke loose. Because there was such limited amounts, stock immediately ran out. Now, as anyone mixed up in beauty community understands much too well, once you can’t get a makeup item because everyone else wanted it, you immediately NEED TO HAVE IT. So then Ulta online got the palette, and their site crashed as hoards of individuals tried to get it.
Then Sephora. Then stores got the palette in stock, but their amounts were laughable–fifteen to twenty per store–and the sales affiliates were purchasing them first. And there you have it. A palette that disappointed most people became the hottest product of the season. Because people acquired a concern with really missing out Simply. Even when reviews out started coming, and folks said, “This is not that great,” people didn’t care.
They wished to get their practical the two peach tones in a neutral palette and smell the artificial peach fragrance. Because obviously makeup should smell like peach chocolate (sarcasm). I didn’t fall into the trap. I’ve enough eyeshadow palettes of amazing quality which i didn’t need one of mediocre quality with nothing at all special about any of it except an artificial peach fragrance. Nothing about the palette appealed to me except the hysteria around it.